The Importance of Employer Branding

You surely will have noticed the dramatic change in the marketing strategy of consumer-facing brands in response to the COVID-19 pandemic. TV ads to paid content have been singularly focused on how brands care and are supporting their customers through very difficult times. But even if your company isn’t communicating directly to consumers, you should… Read more »

Why a Positive Workplace Is a Productive Workplace

In today’s increasingly competitive hiring market, one thing that gives companies a definite edge when recruiting their dream team is a great reputation for a positive workplace culture. Great culture has been proven to increase productivity, boost morale and reduce turnover. The bottom line is that top talent wants to work for the employers who… Read more »