How to Ask for Testimonials


Customer testimonials can help grow your business. In fact, they are one of the most trusted forms of information about your product or service. But asking your existing clientele to put in a good word for you at your request can seem presumptuous. So how do you ask for testimonials and still come across as professional? Here are some examples. 

End of Project Feedback  

The end of a project or significant milestone is a great time to ask for feedback about your performance. This may or may not take the form of a testimonial, but it provides clients with a valuable opportunity to share their thoughts honestly. Setting up an exit-interview or sending an online survey is an easy, non-presumptuous way to get potential testimonials. Of course, you might not always hear positive feedback, but if people really loved working with you, they’ll share their thoughts.  

In terms of timing, your clients and customers are likely to be most excited about your work immediately after you’ve sent it to them. Jump on this opportunity by asking for a post-mortem interview or if they’d be willing to take a quick survey. Tracking down customers can get difficult if you let that moment get away.  

Look at What People Are Already Saying 

People may say nice things and provide feedback through email or even social media all the time. Reach out and get permission to use those nice words as a testimonial on your website. Social listening can be a valuable resource of insight for your business anyway. But it’s also an easy win when it comes to locking in testimonials. The key to success in this method is to ensure that you receive permission from the person who wrote the comment you’d like to use. Using someone’s words without their consent is just bad business and will do more harm than good.  

Ask Authentically 

Customers know that their good word can help your business. If they had a good experience, you might be surprised to learn how many people would be willing to offer their support in the form of a testimonial. But if you ask in a way that makes it seem awkward, then hesitancy is a normal human response. Asking authentically means being humble.  

Don’t package testimonial requests as anything less than a favor on behalf of your business. Paid testimonials are always suspect. Suggesting that the opportunity to provide a testimonial is you doing your customer a favor is just rude. Instead, consider opening with a compliment. Express your gratitude for your customer’s business. Tell them their opinion matters and that it can help others learn about your services.  

When your business is thriving, customers will be eager to share their experiences with others. Those testimonials can be your best weapon in a challenging market.

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