You should treat your cover letters like your very first introduction to an employer. They are your “toe-in-the-door” moment where you can either impress or lose your audience, your future employer. With that in mind, you need to make sure that your cover letter presents your qualifications and professionalism in the best possible light. Here are a few features that can make your cover letter shine.

Make It Readable

Make sure your cover letter isn’t weighed down with complex or difficult to read sentences. It should be clear, concise, and well-written. While your goal is to share the relevant information that will help convince employers that you are the right person for the job, you only have a brief period of their attention before they move on to the next cover letter. Avoid writing too much text that will simply bury the lead. Present your most convincing attributes front and center and make it an easy decision for readers to put your cover letter in the “yes” pile.

Make It Convincing

A great cover letter shows why the company should hire you. It should highlight your past achievements, but also zero in on the skills and abilities that will make you successful in your new role. Employers want to know how you will make their lives easier. Every job description is a roadmap of their pain points, and your cover letter is the perfect opportunity to address those concerns up front. Convince them that you are the right candidate for the job with a strong and persuasive cover letter.

Show Your Excitement

Write a cover letter that shows how excited you are for the opportunity because hiring managers are interested in candidates who want to work for them. Too often, applicants just want whatever job they think will take them to the next level in their career. Show readers how you are excited about what a great fit you are for the job, how you can provide measurable results, and how you can bring solutions on day one. Eagerness will get you much farther than hesitation, so don’t hold back to share your excitement about an opportunity you are applying for.

Get to the Point

A cover letter that gets to the point is one that does its job. Keep in mind that hiring managers often read through hundreds of cover letters and resumes in search of the one that best meets their needs. A letter that drags on runs the risk of wasting the reader’s time and is often put to the side. Your cover letter should show why you want the job, and why you are qualified for the job without wasting time telling a story or sharing needless information. Keep it simple, straightforward, and to the point for a positive impression that drives your application to the next stage of the process.

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